Shopping & Shopper Miner

Tags

consumer reports, coupons, holiday season, miner, news, shopper, shopping, special deals, special offers

This miner has been reindexed with new content, ahead of time the Black Friday and Holiday Season special offers & deals.

It is available at http://www.minerazzi.com/shopper/

The miner now features an SPP-powered news service with consumer alerts, recalls, and fraud reports

Use it to find coupon deals, price comparisons, holidays offers, consumer reports, and more.

Mayaro Virus (MAYV) Miner

Tags

Algorithms, Data Mining, miner, minerazzi, news, tools

This is a new Minerazzi.com miner that is available now at

http://www.minerazzi.com/mayaro/

Research the scientific literature for the Mayaro Virus (MAYV). Read research and news from CDC, NIH, WHO, and other sources. Search by location, site, or health organization. Recrawl search results to build your own curated collection on MAYV.

This is a new disease with symptoms similar to Chickungunya (CHIKV) but stronger. It is now moving to the Caribbean and soon to PR and Florida.

 

Trigonometric Converter Tool

Tags

Algorithms, Data Conversion, Data Mining, Mathematics, minerazzi, miners, tools

Trigonometric Converter Tool

This is a new mathematical tool, available at

http://www.minerazzi.com/tools/trigonometric/converter.php

The tool uses our design pattern algorithm for one-to-many calculations, allowing users to compute at once degrees, gradians, radians, cosines, sines, tangents, and more.

To use the tool, just input a value and press Enter key. No need to mess over and over with annoying pull-down menus.

A huge advantage of our one-to-many algorithm for building online calculators is that every field accepts input values, transparently recalculating all other field values.

Thus given N number of input fields, the tool works as N number of separate mapping tools. This is done without having to hard code specific functions for specific mappings of variables.

For instance, want to know all other trigonometric field values for a given field value like a cosecant, gradian, tangent, or sine value? No problem, the tool does the work for you on the fly.

Researchers, teachers, students, or anyone that must handle slope calculations can use the tool.

Improving the Temperature Converter Tool

Tags

Algorithms, Data Conversion, data converters, minerazzi, miners, news, tools

We have improved and expanded the Temperature Converter tool, available at

http://www.minerazzi.com/tools/temperature/converter.php

The tool now processes a total of 71 temperature scales, including cooking temperature scales as well as the old and rare ones from the 1700s and 1800s.

This is a practical application of our design pattern algorithm for data conversion.

Data conversion made easy.

Mass Converter Tool

Tags

Algorithms, data miners, Data Mining, mass converter, minerazzi, tools, unit conversions

This is a new data conversion tool, available now at

http://www.minerazzi.com/tools/mass/converter.php

No need to mess over and over with annoying pull-down menus.

Just input a value and press Enter key. The tool then easily converts all kind of mass units at once, allowing you to save time and efforts.

Supports SI, Avoirdupois, Troy, Apothecaries units, and more.

The tool uses the same design pattern algorithm that powers our Length Converter tool at

http://www.minerazzi.com/tools/length/converter.php

 

 

 

 

 

Length Converter Tool

Tags

Data Conversion, Data Mining, Lengths, SI Units, tools

Length conversions made easy. This is a tool that converts length units like SI, US Customary, British, and more. Just input a value and press the Enter key.

The Length Converter is available at

http://minerazzi.com/tools/length/converter.php

What is computed:

• When appropriate, conversions follow NIST guidelines (NIST, 2016; 2006).
• You may need to format results according to your needs.
• You may also want to follow NIST 2006 guidelines for expressing results to a given number of significant digits:
  • If the first significant digit of the converted value is greater than or equal to the first significant digit of the original value, round the converted value to the same number of significant digits as there are in the original value.
  • If the first significant digit of the converted value is smaller than the first significant digit of the original value, round to one more significant digit.
• The most used units from the SI System are listed.

What Drives Organic Traffic to Retail Sites?

Tags

Internet Marketing, minerazzi, news, PPC, search marketing, sem, seo, statistics

If you really want to understand the effectiveness of SEO from a scientific standpoint, read Search Engine Optimization: What Drives Organic Traffic to Retail Sites? from Journal of Economics & Management Strategy, Volume 25, Number 1, Spring 2016, 6–31

I know. The piece is a bit old by Internet standards, but the more one reads it the more one learn. Baye, De Los Santos, & Wildenbeest have done a great research publishing their findings. The study was sponsored by Google, a few years ago.

Actually, the piece was written in 2013, presented at a conference in 2014, and its finding republished in 2016.

It is still very relevant to search marketers and prospective clients.

My favorite piece from their findings is this:

“While previous literature has focused on the role of sponsored links in consumer searches, Michael R. Baye, Babur De los Santos, and Matthijs R. Wildenbeest are the first to explain the drivers of organic (natural) clicks to improve search engine optimization (SEO). In this interview, the authors discuss why investing heavily in brand equity, instead of exclusively on search rankings, is crucial for a retailer’s SEO strategy. ”

and this:

“We also point out that investments that improve site quality and consumer awareness (and more broadly, that enhance an online retailer’s brand equity) are likely to have spillover benefits in  other channels that are not accounted for in this or other studies of organic and sponsored search. These benefits include increases in clicks through other online channels (such as price comparison sites), increases in the number of direct visits to a retailer’s website, increases in visits through navigational searches at search engines, and increases in traffic at the retailer’s physical stores. These considerations–coupled with the fact that position is a zero-sum game and thus a retailer is unlikely to obtain a sustainable advantage through direct efforts to improve its ranking–lead us to conclude that brand equity is one of the more important components of retailers’ SEO strategies.”

Crowdsourcing & Freelancing Miner

Tags

crowdsourcing, data miners, Data Mining, freelancing, information retrieval, minerazzi, miners, news, text mining, tools

For crowdsourcers and freelancers:

This is a new minerazzi.com miner, available at

http://www.minerazzi.com/crowd

Find work-for-hire jobs and remote employment opportunities. Search by crowdsourcing and freelancing companies, projects, or expertise area.Be hired!

GFR, Another newspaper company getting into Search Engine Marketing

Tags

Another AA, search marketing, sem, seo

Back in June 27, 2002, about 14 years ago, I presented the seminar “When they search for you, but find your competition” at the local EDP University before a small audience of about 30, mostly marketing firms and academics, where the main topic was Search Marketing and the Semantic Competitor.

I spent the time trying to convince the audience that the future of traditional ad agencies and multimedia companies was search engine marketing (SEM) and social digital platforms. Back then SEO and SEM were unknown three letters. There was no Twitter or Facebook. And very few in PR knew about Google or search engines in general. Many regional and weekly newspapers were not interested in digital marketing, viewing it as a minor competition.

Times have changed with search, social, and everything else under the hood. Now many traditional publisher are moving toward offering SEM, flexing their corporate muscle. Alone came Infopaginas and few others.

The latest one is Grupo Ferre-Rangel, a multimedia company, owner of the largest local newspaper in PR, El Nuevo Día. Yep they are getting full blast into search engine marketing. Back in the States is the same: Traditional newspapers are getting into SEM.

Move on local little SEM firms. Resistance is futile, especially with the blessing of you know who…

http://www.elnuevodia.com/negocios/consumo/nota/amonetizaryadigitalizar-2189247/

While many are currently fighting the good war in the Social Marketing arena, let be ready for the next waves: Internet of Things Marketing (ITM), in smart houses, buildings, entire cities, the outer space… Planet-to-Planet Internet, anyone?

http://www.businessinsider.com/elon-musk-space-internet-2015-1

http://www.spacetoday.org/SolSys/Mars/MarsExploration/MTO.html

Very soon.

 

 

An easy way of mining hashtag text

Tags

data miners, Data Mining, hashtag, information retrieval, ir, minerazzi, mining, news, social mining, text mining, tools, twitter

We have added a built-in TRIM function to our Editor and Curator tool at

http://www.minerazzi.com/tools/editor/data-set-editor.php

Normally we use TRIM to remove unwanted sections of a piece of text.

Here is one practical application:

Suppose you have a long list of urls with anchor fragments or hashtagged text collected from blog posts or Twitter posts. Said lists can be collected with, for instance, a Firefox plugin that grabs links from web pages on the fly.

To use TRIM, paste the list of urls in the tool input set field. For this example, don’t worry about the other tool default options.

Next, use the tool built-in trimmer (TRIM) to trim strings from the item sets starting or ending at a given input character. For instance,

enter # in the start field of TRIM to remove hashtag text; e.g., http://blabla#mmm becomes http://blabla.

or

enter # in the end field of TRIM to keep hashtag text; e.g., http://blabla#mmm becomes mmm.

Note: Normally you should use one field or the other. If you use both fields, the start field action is performed first.

Click submit button. You are done. Easy and to the point. Works great for extracting and mining hashtag text from a long list of urls or text from Twitter hashtags.