Oldie but goodie. Little has changed since then as can be seen from the comparative below. BEFORE: ASEO Academic Search … More
Category: SEO Myths
How to Lie with Bar Graphs: A Tool for Agents of Misinformation and Fake News
In the article, The Use and Abuse of Logarithmic Axes, Harvey J. Motulsky explained how bar graphs can be used … More
A Brief History of Search Results Ranking, by Stephen Robertson
Back in Feb 5 2019, Prof. Stephen Robertson published “A Brief History of Search Results Ranking” (https://ieeexplore.ieee.org/document/8634887). I finally got … More
Beating a dead horse, again.
Happy to see that Bruce J. Ladewski’s PhD thesis, Expanding a Path Analytic Model of Quality Management to Include the … More
A Tutorial on Standard Errors
Our tutorial on standard errors is back! It is now available at Click to access a-tutorial-on-standard-errors.pdf We have edited and … More
Virus Evolution Citation
Happy to see that The Self-Weighting Model (SWM) paper (http://www.tandfonline.com/doi/abs/10.1080/03610926.2011.654037) was briefly cited in the Virus Evolution journal published by … More
Classic Information Retrieval Tutorials Are Back!
1. Starting with our classic Term Vector Theory series, we are republishing our series of tutorials on Information Retrieval from … More
Why Most SEO Statistical “Studies” are Flawed
In a nutshell, because most are based on flawed statistics. The Question of Standard Deviations and Variances If you have … More
Another SEO Quack Science Report Debunked
Ha, Ha. SearchEngine Watch is publishing how MOZ (formerly, SEOmoz) is giving another black eye to the search marketing community: … More
Big Data or Big Pitfalls?
Here is a nice article about the risks of misusing big data Here are my comments on the topic: 1. … More
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