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Happy to see that Bruce J. Ladewski’s PhD thesis, Expanding a Path Analytic Model of Quality Management to Include the Management of Safety, at


cited the Self-Weighting Model Tutorial Part 1

Click to access self-weighting-model-tutorial-part-1.pdf

and stated what we all know: that correlation coefficients are not additive.

I don’t understand why some search marketers still believe the contrary. Stay away from dumb analytic from dumb SEOs, their myths, and nonsense.

Well: what can I say? Beating a dead horse,…again.