Do you want to know why social and search marketing is so important? Still you don’t get this “THING” about Social Networks and Search Engine Marketing?

If you don’t know the answer to these questions, probably you are living in the business world under a rock.

Whether you are a university, non-profit organization, a start-up company, or a solid company, you must read this.

A recent Experian 2012 report reveals why social networks and search marketing, and digital marketing in general is so important to companies, clients, users, and advertisers.

Findings from the report:

  • 91% of today’s online adults use social media regularly
  • Revenue per email averages 2x higher for ‘Friends and Family’ campaigns
  • 28% of smartphone owners watch video on their phone in a typical month
  • Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter

According to SearchEngineWatch, the report also found that “Pinterest visitors have a different profile versus their counterparts visiting other social networking sites such as Facebook and YouTube,”, skewed toward women.