George M. Zinkhan III, from Terry College of Business at the University of Georgia allegedly went into a killing rampage, killing his ex-wife and two others, and hurting two.

According to his university page (accessible at the time of writing), Zinkhan is a Coca-Cola Company Professor Department of Marketing and Distribution. Zinkhan is well known in the academic marketing research circles, having served as editor of the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE.

His 40-page CV reveals he conducted extensive research on Marketing and Net Advertising.

In 2008 he was part of an American Marketing Association committee that redefined marketing. The new definition reads:

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

According to the AMA committee,

“Marketing is no longer a function — it is an educational process.”.

Zinkhan published extensively with Yue Pan, associate professor of marketing, University of Dayton. He published on the concept of Netvertising (“Netvertising Characteristics, Opportunities and Challenges: A Research Agenda,” International Journal of Internet Marketing & Advertising, 1(3), 283-299.). According to their abstract:

“Netvertising, or “advertising on the internet”, is attracting much attention from advertising and marketing researchers. However, surprisingly little is known about its new features as compared to other forms of advertising and the implications of the new medium for advertisers. Here, we focus on the following issues: the opportunities and challenges associated with internet advertising; the differences of netvertising from other forms of communication; banner ads – the most popular type of netvertising. Applying this framing perspective, we propose a research agenda for the study of netvertising.”

Netvertising is something search marketers do using different out-of-the-thin-air theories/naming conventions.

Read more about the Netvertising Image Communication Model (NICM)

That was then. Today Zinkhan’s name is associated with a Negative Image on the Net. It will be a matter of time before others will dissassociate themselves with such an image. Life ironies!

He didn’t seem to fit the academic stereotype.

Unfortunately as in any profession, some people cannot coupe with their personal misfortunes and end up doing bad things.

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