That’s what local newspapers in Puerto Rico are doing: insisting in old spam marketing tactics. Wake up local web masters. It is not 1995. Redirections, use of splash page ads, and keyword spamming  in meta keyword tags, not only does not work with search engines, but annoys users to no end.

This is exactly what some newspapers like the local El Nuevo Dia newspaper are doing.

Today I typed http://endi.com and was redirected to a full-size splash page ad. Then I have to opt-out to be redirected to a content page. Thank you for slapping in my face those annoying ads. Why chase away readers?

Adding insult to injury, when I looked at their horrible content page source code (http://www.elnuevodia.com/noticias), it is clear those that designed the page are insisting in keyword spamming through meta keyword tags. How many keywords can you count in the following sample?

<meta name=”Keywords” content=”ENDI El Nuevo Dia, periodico, Puerto, Rico, internet, noticias, boricua, Clima, Horoscopo, Coqui, Sapo,Concho,Telefonica,Coqui net,RonNueva York ,Horoscopo,Coqui,Sapo Concho,Telefonica,Coqui net,Ron,Bacardi,Estatus,Sila Maria Calderon,Menudo,Carlos Romero Barcelo,Pedro Rossello,Anibal Acevedo Vila,Daddy Yankee,Tego lderon,Luis Fonsi,Ricky Martin,Calle 13,Don Omar,Marcony,Miss Universe,Miss Universo ,Jennifer Lopez,Chayanne,Educacion,Cine,Entretenimiento,Ejercicio,Bienestar,Recetas,Recetarios,Musica,Boricuas,Carlos Arroyo, Islanders,TUTV,Motoristas,Internautas ,Medicos,Historiadores,Venezuela,Santo Domingo,Republica Dominicana,Cuba ,Queens,Manhattan,Bronx,Nueva York ,Espiritualidad,Maestros,Televicentro,Telemundo,Univision,Bellas Artes,Telenovela,Comunidades,Isla,Culebrita,St. Thomas,Isla Nena,Culebra,Isla Mona,Vieques,Filiberto Ojeda,Capitolio,Turismo,Periodico,Periodismo,Veteranos,Marina,Soldados,Senado,Energia Electrica,Plena,Bomba,Reggaeton,Wisin y Yandel,Casinos,Salsa,Construccion,Vacaciones,Jazz,Tito Trinidad,Oscar de la Hoya,Millie Corretjer,Roberto Clemente,San Juan,Miguel Cotto,Becas,Tercera Edad,Museos,Clasificados,Clasificados online,Clasificados en linea,Boletines,Servicios de noticias,Luis A. Ferre,Ferre Rangel,Hepatitis,Dengue,Diabetes,Obituarios,Obesidad,Librerias,Libros,Viejo San Juan,El Morro,Ballaja,Museo de Arte de Ponce,Ponce,Mayaguez,Parque Indigena,Observatorio de Arecibo,Tainos,El Yunque,El tunel Guajataca,Zoologico,RUM,UPR,Sagrado Corazon,Interamericana,Universidades,Colegios,Escuelas,Fajardo,Bahia,Luquillo,Bioluminiscente,La Parguera,Carlos Delgado,Igor Gonzalez,Olga Tanon,Piculin Ortiz,Primera Hora,Zonai,Virtual,Beisbol,Mundial ,Raul Papaleo,Sondeos,Justas,Pavas,Palmas,Munoz Marin,Lyann Puig,Elaine Lopez,Javier Lopez,Remi,Poesia ,Olga Nolla,Rosario Ferrer,Mayra Montero”>

How dumb is that? It is clear these folks have no clue about search engine marketing or how search engines work.  Otherwise, why insist in old 1995 practices proven a waste today? I question whether they have a clue about optimizing news stories and press releases for search engines.

OK, SEO firms, pitch them, but don’t try to sell them snake oil like keyword density, SEO LSI, rare terms crap, synonyms stuffing, etc.

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