Week 10 Agenda 

Intelligence through JavaScript Spam Techniques: From Doorways to Click Throughs Fraud (PPT presentation) – Covers several scripts for injecting redirection mechanisms to the Web surfing experience of end users. Includes also click fraud scripts and scripts for faking Web traffic.

Co-Occurrence Theory: From C-Indices to EF-Ratios (PPT presentation) – Covers the latest on co-occurrence theory in relation to c-indices and EF-Ratios and how to use these metrics for site optimization and keyword-brand association campaigns.

Review of Test 3 and Bonus.

Required Reading Material

1. http://airweb.cse.lehigh.edu/2007/papers/paper_115.pdf

2. http://www.miislita.com/semantics/c-index-2.html