The current issue of IRW-2007-08 should be out within the next few days. The Association Rules Part 2 discuses how association rule mining techniques from market basket can be applied to Web Mining.

Think about this:

“Terms can be thought of as items and a set of terms as itemsets.
Documents can be depicted as transactions and searchers as consumers.
In this scenario search engines are reduced to information retailers.”

This issue examines how marketers could apply association analysis to the global information present in answer sets or search logs to assess the support and confidence of key phrases.

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