Few days ago, Michael Duz had a great post, The LSI Myth wherein he describes the nonsense promoted by snakeoil SEO marketers. He has a list of common taglines used by these people:

HOT AIR: “We are pround to offer the latest techniques in the SEO world – Latent Semantic Indexing (LSI) based Search Engine Marketing and Optimization Services.”

BULL: “We can build niche websites that are built on the principles of Latent Semantic Indexing (LSI).”

DRIVAL: “A knowledge of LSI gives you an opportunity to make your site more relevant to Google.”

NONSENSE: “Now, more than ever, the search engines are using a technology called Latent Semantic Indexing (LSI) to determine a website’s relevance.”

RUBBISH: “We’ve worked really hard to make it really easy for you to publish your content and produce LSI friendly web sties.”

HOCWASH: “Undeniable sources prove that search engines like Google are using latent semantic indexing in their algorithm to provide searchers with useful, fresh and relevant information. Therefore it is important to optimize your website with LSI in mind.”

CLAPTRAP: “For LSI based Search Engine Optimization we go through the following process…”

There are more of these silly taglines coming from the same sceptic wall. Here is another one:

ZOOMCRAP: “Latent Semantic Keyword Market Research”

If one reads between all these taglines these snake oil sellers really don’t know what they are talking about. They just mingle few research lines with marketing lingo. Don’t expect these explaining with how-to-calculations such rubbish any time soon.

Most of these marketers are just taking advantage of naive prospective clients, making money out of their ignorance. Stay away from their businesses.

As I mentioned at a previous post, if you need a second opinion, read:

Mike Grehan

Lies, Lies, and LSI


Bill Slawski

Personalization Through Tracking Triplets of Users, Queries, and Web Pages


Rand Fishkin

InfoSearch Media & ContentLogic – Purveyors of Falsehoods


Lee Odden

5 Myths about SEO


Marios Alexandrou

The History of Latent Semantic Indexing



Web content and LSI mega-rant. Part Two…